The article provides tips on how to read effectively like a CEO, focusing on comprehension and retention rather than speed reading. The author suggests several strategies, including:* Training your mind to remain calm in any situation* Starting with why, or understanding the underlying motivations of a topic, to inspire action* Building habit-forming products by using psychology and design* Making learning as addictive as social media through gamification and interactive content* Learning skills and brain power through various techniques and strategies* Understanding how stress can be contagious and affects the body, including weight gain* Challenging Arab countries in the global fuel war through geopolitical analysis* Learning to speak English fluently through practical and free methods* Becoming a better reader by understanding how to approach books effectively* Understanding how a woman born in India became the CEO of PepsiCo and transformed the company* Reading books effectively through various tips and strategies, including focusing on comprehension and retention rather than speed reading.