The article discusses the phenomenon of "AI-washing," where companies exaggerate or falsely claim to use artificial intelligence (AI) in order to attract investors or customers. The US Federal Trade Commission (FTC) has issued a warning to firms, cautioning them against making unsubstantiated claims about their use of AI. The article highlights the reasons why companies make such claims, including the buzzword status of AI and the potential for attracting more funding. However, the FTC is concerned that such false or exaggerated claims could have serious consequences, including legal action. The article also notes that there is increasing scrutiny and regulation of AI-washing, with tighter regulations in the pipeline in various countries.